If you're looking for a lure that guarantees more action, bigger fish, and more strikes, then let us introduce the doomsday turtle. It's the lure bass simply can't resist. 

Because baby turtles are nest raiders, it makes them natural enemies of bass. Bass are genetically programmed to kill baby turtles as a defense mechanism. The only way to fish it wrong, is to not fish it at all.

If you're fishing with a Doomsday Turtle, then IT'S A BAD DAY TO BE A BASS!